Google offers a number of tools for SEO. The most obvious is
Google Analytics, which provides in-depth analysis to help set it even easier
to understand and improve traffic to your website. But Google Webmaster Tools
provides expert search another perspective of planning and evaluation of their
research efforts.
Here's a closer look at how to use Google Webmaster Tools to
get the most out of your SEO support.
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| Google webmaster tool |
Google Webmaster Tools: Background
Google Webmaster Tools are essential to any effort to SEO.
To realize its full potential, it is useful to think of the role that Google
Webmaster Tools "is for webmasters :. helps to see your website as Google
sees toolkit that gives you ideas on what pages have been indexed on your site,
links pointing to it, the most popular keywords, and more.
A website that is active in Google Webmaster Tools has a
better chance of being fully indexed and ranking well. There are also a number
of profound ideas of Google Webmaster Tools can be converted into gold SEO
tactics.
If you have not set up your site in Google Webmaster Tools,
however, it is to start simple. After registering an account, log in to Google
Webmaster Tools dashboard. From there, you can add your site.
You will have to first verify that you own the domain.
Depending on your host, Google can provide the verification process via a
simple pop-up allowing you to log in and check in just a couple of steps.
Other options include placing a meta tag provided by Google
to your homepage, upload an HTML file to the root folder of your site, or to
confirm ownership of Google Analytics if already installed on your site. After
checking your website, which usually start filling the data within 24-48 hours.
Google Webmaster Tools features to use
Once the site is set up, it's time to access and learn about
the interface. If you need a tutorial introduction, here it is a good overview.
In essence, Google Webmaster Tools is all about metrics:
what are you doing at a rate that is always connected, and so the traffic is
obtained.
The breakdown of the data in different ways and looking with
an eye towards learning the specific things that will help you take full
advantage of the information. From these data, it is possible to quickly
process a plan around what the next steps you need to take.
The area of search queries that gives you both traffic and key information.
Why do not refer to Google Analytics? In fact, Google
Webmaster Tools provides a completely different (and perhaps more holistic).
Not only shows the distribution of traffic to your site did; show your
potential traffic through impressions and website through Google search results
as well.
Search queries section is divided into five main indicators:
Consultation: consultation provides details on what keywords
your site is currently ranked in. This is one of the fastest ways to decipher
whether their efforts to get on the map to a specific keyword are working. It
is important to remember that "range" means show in the SERPs - not
necessarily attract traffic actively (yet). This feature allows you to quickly
identify keywords that are relevant, but they need a push from a coworker or
further optimization of content.
Impressions: If you ever wondered how many people are
viewing your website for specific keywords research, this will tell. This
measure gives a good idea of how many people are watching specific sections
of the content. This is another way to confirm the value of a keyword along
with traffic data from Google Keywords module and other tools.
Click: Of the people
who see your site, how many are clicking on? This information lets you know how
many researchers looking into place being taken and clicking the search result.
CTR: Your CTR or
CTR is the percentage of people who click on your site in the search results.
If click-through rates are low and see if you can improve the meta description
of the page. Content can be more relevant to the inquiry leads to the most
impressions on that page, or you can add a strong call to action in your title
tag and meta description?
You must also take into account the wide landscape of
search: the business is driving traffic away from the CFP marks in the search
results, for example?
Average position: This parameter
indicates where your site ranks in kind for each keyword. Since the vast
majority of the traffic goes to the sites in the first 2 positions for a given
period, it is useful to see how you're doing and the impact on traffic.
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