Most Internet traffic comes from search engines, but most
people just follow the link on the first page of search results. This means
that websites that have a high ranking in search engines will have very few
visitors. Therefore, it is important for webmasters to use search engine
optimization (SEO) practices in the design, while creating web pages. While SEO
is based on the content key word, there are a number of other factors that
determine your ranking in the search engines for a website, and many of them
are related to HTML and coding of a website. Website Design SEO includes things
like filenames structures, identification of images, use appropriate coding and
ensuring that a website loads quickly.
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| Components of SEO |
The search base file name
Search engines are indications from a number of sources
to determine what is in the content of a web page, and one of them is the names
of files and directories. Because indexing algorithms of search engines are now
receding websites using black hat techniques stuffed with keywords, file names
based on keywords can give a website a keyword momentum without getting hit by
the Overuse of keywords. Administrators can also benefit from the
classification of the images and files in the directory of several rows. For
example, an address of
"domain.com/keyword_one/keyword_two/keyword_three.html" make robots
search engines three different keywords with a combined website before it
starts indexing the content.
Getting the most out of the images
Another important part of SEO that many people neglect is
image optimization. While the robots of search engines can not really see
what's in a picture, you can take the example of encoding text around images.
Webmasters can use the "ALT" HTML IMG tag to let the search engines
know what the content of an image, but also the webmaster should use keywords
filenames too. Also, search engines often index images based on the text that
is closer to an image. Therefore, with a caption or put an image on a table with
a brief description below may further associate keywords with some images. The
use of these methods for identifying images may increase keyword associations a
website and put up a website on top of search results image.
Stressing coding Keywords
In addition to highlighting the important keywords in the
file names and the use of images, webmasters can also highlight certain
keywords or phrases by using headers and titles. While robots search engines
index an entire site, with special code around the particular text sections
serve to emphasize them. Titles can be as long as necessary, but using
excessively long titles can be counted as keyword stuffing. Headers are another
important part of the design methods of SEO, because they tell the search
engines what the most important points of the contents of a website.
Speed problems
Most people do not wait
forever for a web page to load, and the search engines take into account the
index and rank websites. This is why it is important for the webmaster to
optimize the encoding so that pages load quickly as possible and to ensure that
the images are compressed to reduce the file size, and therefore, the charge
time . No matter how good practices SEO web design, websites lenses will
struggle to achieve ranking in the search engines.
very nice article website design & SEO
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