Internet
has greatly evolved in recent years, the main reason is that it was accessible
to many more people who have changed the way of seeing things; just as there
are new needs and new consumers looking for products or services. That is why
many people or companies have had the need to search and find those customers
to offer them what they want.
Find profitable niche |
From this we could mention and compare consumers
as a market; but within it are other classifications that are proving to be
increasingly specific. It is here that is so common to hear three basic
concepts that will help us understand things better: Market niche and micro
niche.
What is a
micro niche
So then we can classify the issues and break them
down to hit the target of what can actually be profitable. We could mention an
example based on the above concepts:
Ø Market:
Ø Niche: Mental health,
physical health, emotional health, etc.
Ø Micro Niche: Mental Health
in Barcelona, adult physical health, etc.
Today what else works in online marketing is the
creation of micro niches, because they are market segments that often have
little competition or are underserved and that is where we are presented with
the opportunity to satisfy those customers seeking information, products or
services.
Then we get to the point: How to find profitable
micro niche markets? The answer is a little time and think intelligently.
Nobody really going to give you a completed idea have to work and think about
what things are you know or where you are good and which can benefit from them.
For example if you're a doctor and you master a topic you could write that
information in a blog you can then monetize.
I tell you my experience. I developed my first
blog around a tourist spot on which there was no information; I opened a blog
on Blogger and I was adding information about this place and its hotels, tips
for travelers and all information related to that place. Eventually he
succeeded and became an important reference.
You can develop a micro niche on something you
like or you're passionate about. This is important to find keywords that are
profitable and have Internet searches, and with that you make sure you'll
visit. Not worth creating a micro niche on something that people are not
looking. You'd be wasting your valuable time.
Micro tools to find profitable niches
To find micro niches two indispensable tools we
use. The first is Google Adwords , which is a platform where you can research
profitable keywords. Here you can see four important things:
Ø Keywords
Ø The number of monthly searches
(General or specific countries)
Ø The average cost per click
(CPC) paid by advertisers; recalls that that amount is distributed one part
Google and one for you
Ø Competition from advertisers
to appear on that word (low, medium, high)
For a micro niche is profitable there is no exact
way to know, but you do the math and find a ratio between the number of monthly
searches and the cost per click. An example would be a keyword with 5,000
monthly searches and CPC of at least $ 0.50.
But you do not think it is so easy; the hardest
part is to appear in search results on Google, for that you must determine how
difficult or easy it will be to position; for that you must use another tool
called Traffic Travis , which is chargeable but has a free version with some
limitations.
This tool can let you know how difficult it will
appear on the first page of search results. What you should do is look and look
until you can find one that will be profitable and easy to position.
As a last detail could mention a micro niche is for example a blog in which
you add the content at first and then requires little updating compared to a
normal blog
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