Use the power of choice to boost sales

People like options. However, like everything else, too much is too much. In many studies, when the number of options beyond three or four people go in paralysis by analysis mode and cannot choose. If you are selling a product, this is bad for business.

boost sales

For example, a famous manufacturer of spaghetti sauce had three or four different flavors. They understood that with the introduction of more flavors, sell more products. A pretty reasonable assumption. Only that failed. When you were ten options instead of four, actually they have sold fewer products. It seemed that when the people went to spaghetti sauce aisle in your supermarket, too many choices for Brand X was too confusing.

Instead, they looked brand Y, which had only three options. It's been much easier. After much research and testing, several options have been removed from the market and sales backup.

What is the takeaway for you? It's good to have options, but not too many. If you go over the third, according to most studies, you can increase your sales. It is going to diminish.

If you're offering a service, you can try this. Offering three levels, something like a beginner level, the middle level and advanced level. This will give people a good idea of ​​what to choose, without deciding too hard.

What if you simply cannot restrict the products of three or four options? This is when customers segment. If you use any type of targeted advertising such as PPC, this is pretty easy. Just do some tests and figure out how to send customers to specific products.

For example, if you have ten different shoes, see if you can put in two or three categories of shoes for class. After determining that the ideal for each particular user category. Then, depending on how you target your advertising, you may have fewer choices for the customer.

The good thing is that you can try and try and try. If the initial group does not succeed, simply reorganize and try again. It might take a while "before reaching the sweet spot, but when you find it, and it's all done, you're making good money.

One reason why this works so well is that the same product can be sold to many different customers for many different reasons. A running shoe that is perfect for training for a marathon could be sold to someone who is only interested in long walks. So do not fall into the trap of thinking that their products have limited marketing potential.

The secret is to test their products for different possible segments. When you find a good maxim, you'll know.

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