Why Digital Marketing is here to stay

 Digital Marketing

For many years, the marketing and sales have gone hand in hand. They used many of the same techniques: push a message on a consumer with such force that they feel compelled to buy. These days, however, these techniques are more likely to result in the loss of any significant sales gain.

The rise of digital

Digital, traditional or not, marketing is the practice of using inbound marketing techniques. What this comes down to the company not only send messages to a consumer and hope they stick; Instead, the company gently carries messages subtly, and hopes to attract the consumer. It is also known as "permission-based" marketing because the consumer usually grants permission to receive messages, such as social networking connection or subscription to a newsletter.

The picture here shows a perfect example of the process of digital marketing. Once the initial consumer is attracted enough, they will pass on to your friends, rising to his friends, and so on. Word of mouth is very important for digital marketers. So if you are a distributor of baby food, you can rely on social media for your customers rave about your product to your friends. This can help people to your site, which would be able to close the sale, so if you're in that stage of the buying cycle.

In fact, in 2016, more than half of the dollars spent in the United States will be affected by the Internet (Source: Forrester Research). Moreover, according to Experian, 91% of online adults are now using social media regularly. You can see just from these numbers how big of an audience is online; if you do not address these potential customers, you may be missing great opportunities.

Traditional marketing is dead?

This is not all to say that traditional marketing is useless. It has its uses, a company must use all marketing channels it can available. Limited only to digital marketing can be as harmful as using only traditional marketing. A balance must be made in order to obtain the maximum possible success.

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