In the early days of the Internet, users have spent most of
their search engines query time online to find the information you need. However,
with the rise of social media sites like Facebook, Twitter, MySpace and the
like, the researchers are based not only on search engines for information.
Now, users often use social media sites not only to obtain information about a
particular topic, but also to seek recommendations and references. It seems
that consumers have more trust in the opinions of those who are willing to
offer their time to review the services and products and share their opinions
of what they do in formal marketing advertising.
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| Social Media |
What does all this
mean, then, to SEO ?
SEO should maximize the potential of social media. One way
is to increase link ability.
Instead of having a static website that is updated rarely
and acts as a simple digital catalog, optimize your site for the media with the
addition of a blog with useful content. Put a blog makes you become a
participant in a community website, a fundamental principle of the effective
marketing media. Join the conversation allows you to better understand your
audience and ideas that resonate with her. It allows you to create content that
results in product knowledge and to spread your message faster.
Simple things like adding markers buttons also increases link
ability, making the process of tagging pages easier. Now that the markers have
become a social activity, consumers of a particular content, you are able to
save, share and interact with the content, producing a potential influence that
is proving to be beneficial to content producers. But do not leave it to
chance. Tag your pages before popular social bookmarking sites.
"Retweet" and other buttons that facilitate the exchange of links are
also defined to help get your message out there as these remind users to share
your content.
The presentation of content in different formats, such as
video and audio files, which will help your community website so that your
message reaches further and are witnessing attract links. Within reason, let
others use your content. YouTube of the success can be attributed to the site
to allow your videos to be embedded on other sites. With the addition of value
to users, but will not directly benefit you, people link to your site and the
usefulness of the label. Since tags and links are accumulated, they begin to
affect the results of the search engines. Instead, reward users that are useful
for you. Label them, connect with them, find a way to show their appreciation
and form a relationship with them. This can only help in creating a strong
social community.
It is important for search
engine optimizes to collect the opportunities that exist in the construction of social community. Learn what is important to create community and web
content that talks on and buzz can go a long way in spreading their ideas, even
influencing the keywords used in search queries and people look for information
leading to the more formal with respect to its subject. Manage social and
search engines optimization strategies supports, and you will find the site
starting to emerge on the results of the search engines.
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