As every year at this
time, the big event of the year for all Google-related development list is
approaching: the famous Google I / O.
In this popular event every year are announced some of the
most important innovations that we will discover along the year, apart from the
many talks we have available (including online).
Google Play
developer will approach the testing A / B and new statistics
These conferences, mainly focusing on the developer, not
only help us to see the new versions of Android or any of its vertical (Wear,
Auto ...), but we can also see new features that seek to make life a little
easier developers.
From this perspective, Google is planning to develop its
market: Google Play to give more value to developers. Thus, developers would be
allowed to try different versions of the profile page of each of the
applications (called testing A / B), one of the key sites for it is where
eventually a user decides whether or not to install the application.
But it does not end there, as they could also get relevant
statistics on the market to be seized in the politics of their applications. As
an example we could see downloads based on price (e.g. 1.99 versus 2.99) or even by the fact that the
icon is blue instead of red, and more. Many details that seem to go unnoticed,
but are part of the world of advertising that can differentiate between success
and failure of a product, in this case, an app.
The arrival of this
functionality would certainly add value to developers, putting more tools for
rapid expansion of its applications, seeking to reach as many users as
possible. And it is a key point, as many good applications do not quite succeed
precisely because of not knowing connect with the end user or not knowing reach
him.
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